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Case Studies Search

The best radio case studies on the web

This is our case study database which is intended to signpost you to useful and significant examples of brands using radio advertising. You can search by brand name, category or year. If you have any problems finding specific case studies please contact one of our strategy consultants.

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BRAND	DETAIL	Category
Five	New “Minder” on Five: using radio to create word-of-mouth	Awareness
Churchill	Using radio to multiply the effect of TV	Consideration
Kleenex	Using radio to target buyers at key “mum times”	Awareness
British Airways	Radio advertising helps BA’s web traffic and online ticket sales ‘take-off’	Response
Change4Life	Using beyond the spot to mobilise listeners	Response
West Midlands Casualty Reduction Scheme	‘Death Calling’ on radio challenges drivers using mobile phones	Awareness
118 24 7	Exploiting sonic identity on radio	Awareness
Mattesson’s	Radio is the crucial ingredient in driving consideration	Consideration
Sainsbury's	Using radio to deliver impressive ROI	Sales
British Airways	Radio advertising helps BA’s web traffic and online ticket sales ‘take-off’	Sales
UPS	Befriending small businesses when the crunch hit	Consideration
Audi	Audi Cabriolet Week 2009 – preaching to the convertibles	Footfall
Sky	Radio branded content drives re-appraisal within challenging audience	Consideration
Audi	Radio extends the customer base	Response
Sky	Radio cost-efficiently recruits movie fans at Christmas	Sales
Change4Life	Using beyond the spot to mobilise listeners and drive behavioural change	Consideration
Change4Life	Using beyond the spot to mobilise listeners	Response

The articles in this Twitter feed are provided as information only. They do not reflect the views of the RAB and are not endorsements of any person/group of persons/products.

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The best radio case studies on the web

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